Flexform Gamer Chair - CGI Launch Film

Project developed at Miagui Studio for the launch film of the Flexform gaming chair, exploring a futuristic and technology-driven visual direction through CGI focused on product materials, finish and design. The project combined hero shots, material close-ups and product animation to highlight the chair’s ergonomics, construction and premium feel. The visual language was built around a gamer and tech-inspired aesthetic, using contrast-driven lighting, graphic elements and cinematic compositions to reinforce the product’s identity and visual impact. I was responsible for the chair modeling, as well as the look development, shading and lighting of multiple scenes throughout the film. The work involved developing materials such as synthetic leather, fabric, stitching, metallic surfaces and finishing details, aiming for a high level of realism and visual fidelity to the final product. The film was created with a strong focus on premium visuals, technical realism and cinematic advertising language for product launch and commercial presentation.